Survey Statistics
- Respondents were asked, "If a friend asked, would you recommend the product?" Over 90% said yes.
- 79% of survey respondents said it was very important or somewhat important that Fertell had been accepted by the American Pregnancy Association and American Fertility Association.
- 56% of Fertell users with an abnormal result received this information before they were clinically appropriate for testing. Fertell gave them information to get to their doctor sooner.
- Before using Fertell, 61% of online customers used an ovulation prediction test.
- Nearly one in five (19%) of online customers learned of the test from a friend.
- The top three reasons for a Fertell purchase: convenience (32%), tests both male and female (26%) and privacy (18%).
- Surprisingly, 25% did not discuss Fertell with their partner before purchasing.
- Close to 70% of online orders were made by women.
Statistics from survey of online customers. Data on file.
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